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Pregnancy safe skincare: Top Aussie grown brands we love


When you’re pregnant, what you put into your body is important—making sure you’re eating enough of the ‘right’ foods, remembering to take your prenatal, finding the right balance between drinking enough water to stay hydrated but not needing to pee it all out every ten minutes… but what you put on the outside is pretty important too. Your pregnancy skincare routine needs to be considered, so before you go lathering your face with God knows what, check out our top eight pregnancy friendly skincare brands that are born and bred right here in Oz. We’re talking low-tox, all pure, organic, vegan, blessed by monks—you know, all that good sh*t.

How your skin changes during pregnancy

For some, that pregnancy glow doesn’t come so easily, you’ve got to put in the work day and night to keep your complexion on its A-game. Not only do you need to consider your regular skin concerns (signs of ageing, breakouts etc), you now to worry about all this other crap that comes along with pregnancy like potential oiliness, dryness, pigmentation (aka “mask of pregnancy”, yikes!), pregnancy acne, the list goes on… But whhhyyyy?! One word: hormones. 

Dermatologist Judith Hemman explains that “changes in oestrogen and progesterone levels influence skin in all pregnant women.” And with these changes, comes the importance of pregnancy friendly skincare.

What skincare products can I use during pregnancy?

When it comes to looking after your skin while keeping your growing bub safe, you only want the best. Skincare for pregnancy doesn’t have to be hard, it’s just important to know what to look out for on the ingredients list. 

Next time you’re perusing the beauty aisle avoid skincare products that contain:

  • Hydroquinone
  • Benzoyl Peroxide
  • Retinoids (including Avage, Differin, Renova, Retin-A, retinols (or Vitamin A), retinyl palmitate, and Tazorac)
  • Salicylic acid.

Research suggests these are not safe once absorbed into the skin and can be linked to birth abnormalities. 

When adding to your pregnancy skincare kit, you want products that are gentle, yet effective. Cleansers, exfoliants, serums, protective creams, hydrating solutions—the whole shebang, that’ll get you glowing brighter than Sydney Harbour’s sky on New Year’s Eve. So without further ado, here are our top picks of Australian pregnancy safe skincare brands. 

Life Basics by Nourished Life 

Life basics by Nourished Life Superfood Facial Serum

Source: Life Basics by Nourished Life 

Brand philosophy

Doing good for your skin doesn’t have to cost you a week’s wage and Life Basics by Nourished Life doesn’t want you to have to choose between your next meal or a good quality face serum. This pregnancy safe skincare range not only benefits your back pocket (oh and your skin of course) it also aids local and global communities. They’re all about minimising the fluff like fancy packaging and marketing and just giving their consumers a pure, quality product that is simply nourishing. 

Hero product

For us, the stand-out product in the range is the Superfood Facial Serum, because it’s seriously super in so many ways. Packed to the rafters with antioxidants, Vitamin E, and super greens extracts including kale, spirulina, chlorella and parsley—sounds like my lunch, but no, this lightweight concoction works to brighten your skin, improve texture, hydrate and reduce sun spots and fine lines. 

How much does it cost?

Like we said, good skincare doesn’t have to cost you your firstborn, the price of their facial skincare products ranges from $10.95 through to $29.95.

Where to buy

You can find the full range of Nourished Life products online, plus all orders over $50 get free shipping – you can practically fill your whole pregnancy skincare kit for 50 bucks!

Skin Fruit

Skin Fruit protective moisturiser

Source: Skin Fruit

Brand philosophy

Sufferers of dry, dehydrated, red or sensitive skin rejoice, for we have found your new best friend, meet Skin Fruit. This pregnancy friendly skincare brand is all about making you feel more confident with clearer skin. Though their range may be tiny, it sure is mighty, all made from 100 per cent natural ingredients that have zero chemicals, parabens and other yucky toxic stuff. Plus, they’re super environmentally conscious and take a dynamic approach to lowering their carbon footprint, helping to make a difference to the world your bub will grow up in. 

Hero product

Right now, the Skin Fruit range consists of just two products, a Non-Stripping Cleanser and Protective Moisturiser—see, tiny but mighty. So we call a tie on hero products because each is a must-have for any pregnancy skincare kit. They’re made with high-performance botanicals that’ll help give you clearer skin (even if you’re feeling tired AF on the inside).

How much does it cost?

A bottle of their Protective Moisturiser will set you back $47 and the Non-Stripping Cleanser is $55. Want both? They’ve got a value bundle pack which also includes a super cute travel pouch for $95. Bargain!

Where to buy

Pick up all your Skin Fruit goodies online and wait for it… enjoy free shipping—boom! 

Weleda

Weleda pomegranate firming serum

Source: Weleda Australia Instagram

Brand philosophy

Think of Weleda as food for your skin, nourishing it with the natural, organic and all-around good stuff it craves. Going strong for 100 years, these Aussies are now a world-leading manufacturer of holistic natural cosmetics. If a century in the biz doesn’t make you an expert, then nothing will! 

Hero product

We give the wide selection of Weleda facial products a huge tick for pregnancy safe skincare. But if we have to choose just one, we’d go with their Pomegranate Firming Face Serum as our hero. featuring nutrient dense pomegranate juice, this is a great go-to when you want to strengthen and protect your skin. These tiny jewel-like berries are packed with vitamins and work to firm the skin, intensely moisturise, reduce wrinkles and protect skin from free radicals. 

They’ve also got a range of non-facial products especially for expecting mamas, including perineum massage oil (trust us, you will be thankful you did this when it comes to labour day).

How much does it cost?

For as little as $5 you can score yourself a bottle of clarifying Refining Toner, or splurge a little on their Pomegranate Firming Facial Oil for $46.95. 

Fancy picking up a few products? Check out their great range of duos and sets and save yourself some coin. 

Where to buy

Another thing we love about Weleda—it’s readily available from a great range of retailers both online and in-store, including Priceline, Adore Beauty, The Iconic, Amazon and more. Find your nearest stockist here

Peggy Sue Co

Peggy Sue Co Blue tansy oil

Source: Peggy Sue

Brand philosophy 

Clock into your day or log off at night with a bit of Peggy Sue Co skincare indulgence. Why have they made our pick for pregnancy friendly skincare brands? Because if anyone truly knows what a mum needs, it’s fellow mums, and these two rockstar mamas who founded the all-natural, sustainable brand, know the importance of slowing down from time to time and enjoying meaningful moments of self-care. They’re all about taking a more simplified approach to your pregnancy skincare, with a focus on the quality, not quantity of ingredients that go into each bottle. 

Hero product

Their self-proclaimed hero product is the Blue Tansy Oil, which works its magic while sleeping to balance, soften and repair your skin. Also, it’s the prettiest shade of blue. 

As part of their commitment to minimise waste, each Peggy Sue Co product comes in beautiful glass packaging which is intended to be refilled. Bonus! 

How much does it cost?

Prices range from $52 through to $78 or you can buy more and save with their bundles starting from $120. Coming back for more? Their refill packs start from just $50. Genius!

Where to buy

You don’t have to venture far to get your fill, their range is available from a range of online and brick and mortar retailers. Find one here

Edible Beauty Australia

Edible Beauty Australia beauty reset drops bakuchiol retinol alternative

Source: Edible Beauty

Brand philosophy

As the name suggests, Edible Beauty offers skincare that’s good enough to eat – just in case facial moisturiser was on your list of weird pregnancy cravings. Jokes!… That would be one expensive snack. We’re just saying this pregnancy friendly skincare brand is totally toxin-free. They’re all about pure beauty, literally. Made with 100 per cent Australian botanicals and science-backed natural actives which are Allergy Certified and PETA Approved.

They’ve even curated a special pregnancy range zeroing in on common mama-to-be concerns like hyper-pigmentation, acne and dry skin.

Hero product

As winner of the 2021 Organic Beauty Award, it’s no surprise that our Edible Beauty hero product is their Beauty Reset Drops. Made with plant-based oil, Bakuchiol, this awesome retinol alternative will help kickstart that pregnancy glow you may be craving while also evening skin tone, smoothing skin and softening fine lines and wrinkles. 

Also, be sure to check out their super nourishing Mum & Bub Coco Barrier Creme. A great addition to your hospital bag that’ll serve both you and your new bub. 

How much does it cost?

Keep it simple with a Bloom of Youth Infusion Mask for just $13 or indulge in their & Gold Rush Eye Cream for $85. There’s also a great range of sets ranging from $52 through to $366 for that Pregnancy Skincare Set we mentioned earlier. 

Where to buy

Of course, you can pick up your favourite product on the Edible Beauty website or head to your local David Jones store, pharmacy or vitamins store. You can find your nearest stockist here

My Lilli Pilli

My Lilli Pilli purity moisturiser kakadu plum & lemon myrtle

Source: My Lilli Pilli Instagram

Brand philosophy

Limiting or better yet, eliminating your exposure to synthetic and toxic chemicals is key when it comes to bettering your skincare for pregnancy. The range of science-backed skincare from My Lilli Pilli truly knows what you want and need to feel your best during pregnancy. Their natural, non-toxic and certified organic products extracted from native plants are all specially crafted to help you love the skin you’re in.

Hero product

These guys understand the struggles of pregnancy-related skin changes and have created a range especially for targeting them. What’s our pick of the bunch? We heart the Kakadu Plum & Lemon Myrtle Light Moisturiser. Ideal for oily and combination skin, this 100 per cent natural moisturiser delivers serious hydration and is choc-a-block with vitamins. Plus as the name suggests it’s super lightweight so no gross greasy feeling when you’re done.

How much does it cost?

Good skincare doesn’t have to cost the earth (pun intended), the My Lilli Pilli facial skincare products range from $42 to $113 for a bundle featuring their moisturiser, gel cleanser and face serum.

Where to buy

Stock up on your pregnancy safe skincare picks from My Lilli Pilli via their website and enjoy the added bonus of free shipping on orders over $50. 

Habitual Beauty

Habitual beauty hydrating sleep mask

Source: Habitual Beauty

Brand philosophy

What do you get when you combine science, nature and a founder who wants to scrap the unrealistic standard of beauty? Habitual Beauty. A brand that is committed to creating clean skincare that is low-tox, sustainable and features Australian native botanicals with hand-selected clinical actives. But you don’t need to take our word for it—it’s all clinically proven and backed by science.

Hero product

Wake up with dewy, hydrated, glowing skin thanks to their Hydrating Sleep Mask. Great for all skin types, this vitamin-rich, nourishing mask works best while catching some Z’s (or at least trying to #pregnancyinsomnia).

Habitual Beauty have also created all-natural, clean supplements—because beauty starts from the inside, mama. But we’d suggest getting the OK from your care team before getting your inner glow on.

How much does it cost?

You can pick up a bottle of their Balancing Cleanser for $70 or go straight to the top of the indulgence list (you deserve it, girl) and nab the Hydrating Serum for $120.

Where to buy

Load up your pregnancy skincare kit by heading to a range of trusty online retailers including Sephora, Beauty Heaven, The Memo and more, oh and of course Habitual Beauty themselves.

endota spa

endota organics daily renewal exfoliant

Source: endota spa

Brand philosophy

The guys are more than just an amazing day spa who has the magic touch when it comes to ah-mazing pregnancy massages. The endota spa Organics Range is specially made to nurture and care for mums’ skin. Of course, it’s free from harsh ingredients and chemical irritants and is Australian Certified Organic, dermatologically tested and pH balanced for even the most sensitive skin. Fancy.

Hero product

If pregnancy has your skin lacking lustre, then look to the Daily Renewal Exfoliant to gently polish and renew. Made with lush bio-active native Australian ingredients, the exfoliant deeply cleanses, fights early signs of ageing, lifts impurities and just feels really delicious— so you can create your own day spa-worthy facial experience at home! 

Oh, and while you’re there, check out the gorgeous range of baby essentials too.

How much does it cost?

The endota Organics facial skincare range starts at just $25 for their Hydrating Lip Balm through to $70 for the Deep Hydration Night Cream. They’ve also got fab skincare packs (which double as awesome gifts) starting from $120.

Where to buy

Nab yourself a bit of endota Organics goodness from the endota spa site or on The Iconic. 


The reality is that loads of pregnant women don’t even know that they have to ditch many of their regular skincare products, and it’s not always easy to nix your beloved moisturiser or toner that you’ve been using for years (yet another change that comes along with baby and motherhood). But look at it this way, at least your new pregnancy skincare routine will clear your conscience knowing that you’re doing good for yourself, your baby, the environment, AND with these Australian brands, you’ll be supporting local. Plus any nasties you may have been using before are no longer in play. It’s a win-win!




Read next: Can you dye your hair when pregnant?



Mayo Clinic, Pregnancy week by week 

Everyday Health, 10 Ways Pregnancy Changes Your Skin

American Academy of Dermatology, Is Any Acne Treatment Safe To Use During Pregnancy 

Bozzo P, Chua-Gocheco A, Einarson A. Safety of skin care products during pregnancy. Can Fam Physician. 2011;57(6):665-667.

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